Brand Identity
Virtual Playground is a VR arcade located in the center of Barcelona. It offers a wide variety of game genres and uses the most comprehensive and immersive VR system (HTC Vive), fully integrated for multiplayer gaming experience, to create an immersive playing experience.
Key concepts: 
Virtual reality, gaming, 3D space, playground

Brand Identity
The grid is the most iconic image for virtual content, being able to create the illusion of 3D spaces in a flat surface.

Very bright green and red to communicate energy and playfullness. Bright colors are also very characteristic of videogames.

The font selected was TT Norms for its geometric, modern and strong yet playful style.