MIK CONCRETO

Brand Identity | Photography

MIK Concreto makes cement plant pots based on the geometry of platonic solids and other polygonal structures. This results in strong and solid objects with a modern, yet timeless, aesthetic.

Key concepts:
Concrete, solid, , geometric, plants

Brand Identity

Geometry, structure, solid

Plants, life, growth

The client was very clear that the logo was to be a combination of a geometric solid with a plant.

I chose a deep and rich green tone, the color of plants, nature and lifewith an earthly toned grey for the concrete part of the logo.

The font chosen was Praktika a very strong geometric type with a great variety of shapes and weights and a modern industrial aesthetic.

Photography

ALEJANDRO

BELTRAN