Branding and product photography
MIK Concreto makes cement plant pots based on the geometry of platonic solids and other polygonal structures. This results in strong and solid objects with a modern, yet timeless, aesthetic.
Geometry, structure, solid
Plants, life, growth
The client was very clear that the logo was to be a combination of a geometric solid with a plant.
I chose a deep and rich green tone, the color of plants, nature and lifewith an earthly toned grey for the concrete part of the logo.
The font chosen was Praktika a very strong geometric type with a great variety of shapes and weights and a modern industrial aesthetic.