MIK CONCRETO


Branding and product photography
(2017)


MIK Concreto makes cement plant pots based on the geometry of platonic solids and other polygonal structures. This results in strong and solid objects with a modern, yet timeless, aesthetic.
Key concepts:
Concrete
Solid,
Geometric
Plants



Geometry, structure, solid

Plants, life, growth


The client was very clear that the logo was to be a combination of a geometric solid with a plant.


I chose a deep and rich green tone, the color of plants, nature and lifewith an earthly toned grey for the concrete part of the logo.




The font chosen was Praktika a very strong geometric type with a great variety of shapes and weights and a modern industrial aesthetic.









© Alejandro Beltran — Barcelona, Spain